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Recorded 18% collective growth rate compared to just 12%, based on recent analysis from Circana and SeeMe Index.
September 9, 2024
By: Christine Esposito
Editor-in-Chief
Based on new research conducted by Circana and SeeMe Index, beauty brands that are more inclusive are growing faster than less inclusive brands. SeeMe Index is a company that uses AI to measure brand inclusivity by measuring gender expression, skin tone, age, observed sexual orientation, body size and visible disability. A new report—Inclusive Beauty Drives Sales: An AI-Powered Road Map for the Beauty Industry—analyzes the point-of-sale growth rates of 40 beauty brands included in the inau...
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